Samsung 3D Cinema LED — первый в мире дисплей для кинотеатров с расширенным динамическим диапазоном, сертифицированный профессиональным объединением Digital Cinema Initiatives (DCI). Инновационный экран отличается постоянным уровнем яркости и высоким качеством отображения мельчайших визуальных деталей даже при просмотре в 3D-очках. Разрешение дисплея — более 8 миллионов пикселей, ширина – 10,24 м, высота – 5,4 м.
Samsung Cinema LED подчёркивает все детали в каждом кадре благодаря качеству изображения HDR, ультравысокому разрешению 4K (4,096x2,160) и пиковой яркости 500 Нит, более чем в 10 раз превышающей стандартные для кинотеатров показатели (48 Нит.). Высокая контрастность подчёркивает яркость всех цветов, делает белый цвет чище, а чёрный — глубже, что идеально для просмотра фильмов как в 2D, так и в 3D форматах. Кроме того, в отличие от стандартных проекторов, Cinema LED обеспечивает высокую чёткость изображения вне зависимости от точки обзора зрителя. В сочетании с передовыми аудиотехнологиями от JBL Professional (входит в состав конгломерата HARMAN International, принадлежащего Samsung) инновационный дисплей создаёт условия для полного погружения в происходящее на экране.
«Технологии передачи и обработки контента постоянно трансформируются, адаптируясь к изменениям потребительских предпочтений и запросам бизнеса, и наша корпорация вкладывает значительные средства в развитие этого направления. Мы рады представить инновационный Cinema LED экран нашим клиентам в России и уверены в том, что он позволит вывести впечатления от просмотра контента на новый уровень, — комментирует Владимир Осокин, руководитель подразделения профессиональных дисплеев Samsung Electronics.
Впервые представленный в июле 2017 года экран Samsung Cinema LED был успешно установлен в кинотеатрах в корейских городах Сеул и Пусан, а также в Шанхае. В марте 2018 года первый в мире дисплей Samsung Cinema LED с поддержкой 3D был установлен в Arena Cinemas Sihlcity в Цюрихе (Швейцария).
На проходящей в эти дни отраслевой киновыставке CinemaCon 2018 в Лас-Вегасе (США), Samsung и JBL демонстрируют новейшую модификацию такого экрана, получившего название «Samsung Onyx Theatre». В первом на территории Северной Америки кинозале Onyx, открытом на базе Pacific Theaters Winnetka (США, Калифорния) 20 апреля, состоялся премьерный показ, вызвавший настоящий фурор среди специалистов и прессы. До конца года планируется открытие таких залов на ключевых рынках Северной Америки (США, Канада), Европы и в ряде азиатских стран.
Samsung Redefines the Movie Theater Experience with the New Onyx Cinema LED Screen
The Newly Unveiled Cinema LED Brand Onyx, Industry’s First DCI-Certified Cinema Display, Amplifies Audience Immersion through True Black Color and Detail-Rich Picture Quality
Just one year after offering CinemaCon attendees a first look at its initial Cinema LED screen, Samsung Electronics will officially launch its new Onyx brand at this year’s event. All venues featuring Samsung’s enhanced screen will operate under the “Samsung Onyx Theater” name moving forward.
Inspired by the gemstone of the same name, the Samsung Onyx brand alludes to the display’s ability to showcase cinema content with true, deep and realistic black colors. Combining an infinite contrast ratio and specialized low-tone grayscale settings, this pinpoint representation produces brighter and more detail-rich content.
“By aligning brilliant, uniform color presentation with LED picture quality and crystal-clear audio, the Samsung Onyx screen invites movie enthusiasts into the most immersive and memorable viewing arena available and repositions the theater as an entertainment haven,” said Seog-gi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. “We are thrilled to deliver a new and exciting theater experience to operators, managers and consumers around the world, and we look forward to working further with leading decision-makers in the movie industry to usher in the next generation of cinema.”
The Next Generation of Cinema
Available in variations extending between 5 and 10.3 meters (16.4-33.8 ft.) in width, the Samsung Onyx display accommodates any venue configuration while delivering visual quality, technical performance and reliability beyond that of traditional projector-based operations. With the 4K model earning validation as the world’s first Digital Cinema Initiatives (DCI)-certified theater display, the Samsung Onyx translates the combination of advanced LED and High Dynamic Range (HDR) picture quality to lifelike big screen content.
CinemaCon 2018 attendees also will be among the first to experience the Samsung Onyx’s powerful multi-sensory viewing environment. Each Samsung Onyx screen features state-of-the-art surround sound from HARMAN International, bringing scenes to life through clear and consistent audio. This integration eliminates rearward bias by expanding the audio “sweet spot” within Onyx theaters, and ensures that all attendees can enjoy the same presentation regardless of seat location.
Samsung will also preview the Onyx’s ready-made sequel at CinemaCon 2018. The 3D Onyx Cinema LED screen makes 3D movie content more realistic through enhanced brightness and consistent color amplification. Glass-wearing viewers can now enjoy subtitle text, images and even minor visual details with unprecedented clarity, and without the dark, blurry shadowing and potential dizziness that can occur in traditional 3D movie theaters.
Expanding Presence through Worldwide Partnerships
The Onyx’s debut at CinemaCon 2018 comes as Samsung continues to expand its presence among global cinema operators and audiences. Last week, Samsung and partner Moving Image Tech (MIT) opened the first U.S. Onyx theater at Hollywood’s Pacific Theatres Winnetka w/XD. Samsung also recently announced partnerships with Golden Screen Cinemas – the largest cinema company in Malaysia, with 35 venues and 328 screens throughout the nation – and Cineplexx Cinemas – the largest cinema company in Austria, with 171 screens nationwide – to bring the Onyx screen to movie-goers in each country. The first locally revamped Samsung Onyx theaters are expected to open in Kuala Lumpur and Vienna, respectively, later this year.
“As the heart of the American film industry, Hollywood is an appropriate and symbolic location to introduce a game-changing technology in the Samsung Onyx for movie producers and consumers,” said Ron Gazzola, SVP, Sales and Marketing, IT B2B Division at Samsung Electronics America. “We are excited to revolutionize the cinema experience, and look forward to sharing the Samsung Onyx with even wider audiences both in the U.S. and throughout the world.”
As more theaters upgrade to the Onyx screen, Samsung is working with cinema content developers to ensure that the display can optimize upcoming films. Samsung will collaborate with leading cinema technology services provider Ymagis Group and its Eclair content development business unit to deliver EclairColor® HDR-compliant pictures that shine on the Onyx screen. CinemaCon 2018 attendees will get a sneak peek at the benefits of this alliance, as Samsung will unveil EclairColor-enhanced visuals on its next-generation display. Samsung additionally has forged a partnership with Hollywood-based post-production company Roundabout to develop specialized Onyx-ready HDR content.
“Today’s movies feature the most sophisticated production and advanced graphics ever, and producers and directors need powerful theater technology to showcase their works as intended and at optimal quality,” said Jean Mizrahi, president and co-founder of Ymagis Group. “We anticipate dynamic and powerful cinema displays like the Onyx becoming the accepted industry standard in the coming years, and we are honored to partner with Samsung to drive change throughout the industry and ultimately improve the content experience for cinema-goers everywhere.”
At CinemaCon, Samsung will additionally highlight its partnerships with production equipment businesses, such as the new research and development initiative performed in conjunction with Arnold & Richter Cine Technik (ARRI), a Munich-based designer and manufacturer of specialized motion picture camera and lighting systems, to create Onyx-optimized content. Samsung is also collaborating with GDC Technology, a leading global provider of end-to-end digital cinema solutions, to develop Onyx-compatible cinema servers.
Taking place April 23-26, 2018 at Caesar’s Palace in Las Vegas, CinemaCon is the official convention of the National Association of Theater Owners with participants from more than 80 countries expected to attend.
For more information about Samsung Onyx, visit: https://displaysolutions.samsung.com/led-signage/onyx
[Infographic] Samsung Onyx Cinema LED Screen: the Next Generation of Cinema
For over 120 years, beginning with the earliest models invented in the late 19th century, the film projector has been the steadfast medium of cinema display. Last year marked a new chapter in cinema history, as Samsung’s world-first Cinema LED screen was unveiled, ushering in the next generation of movie theater technology. The sensation of watching a movie on the backlit Cinema LED screen – with its High Dynamic Range (HDR) picture quality and infinite contrast ratio – is unlike anything experienced before and the screen has been installed in different cinemas around the world.
Now, with increasing interest in the technology from movie experts and enthusiasts, Samsung has announced the launch of Samsung Onyx Cinema LED, a comprehensive cinema screen and sound solution for movie theaters.
Inspired by the gemstone of the same name, the Samsung Onyx brand is an allusion to the Cinema LED screen’s true black colors, offering the audience a detail-rich and vivid cinema experience. Samsung Onyx invites movie-goers to experience a next-level viewing environment with the comprehensive solutions, Onyx VIEW, Onyx 3D and Onyx SOUND. As Samsung Onyx is unaffected by ambient light, Onyx VIEW upholds consistent and distortion-free picture quality that keeps audiences engaged and furthers realism. Featuring high brightness and picture quality, Onyx 3D takes realism to the screen and offers an immersive 3D experience. With support from JBL by Harman Professional’s sculpted surround sound system, Onyx SOUND expands the audio sweet spot within a given theater. When combined with Samsung’s proprietary technology, the result is sound optimized and perfectly-tuned to fit LED screen.
Check out the infographic below for more details on the industry-first cinematic experience.
