Названный «крупнейшей в мире арт-платформой», телевизор имеет набор специальных сменных рамок по периметру экрана, которые делают его похожим на чёрную, белую, ореховую или бежевую картинную раму. Владельцы The Frame могут вывести на экран, к примеру, «Подсолнухи» Ван Гога и превратить любую комнату в динамичную галерею — для этого задействована специальная технология последовательного отображения кадров по тщательно разработанному алгоритму.
Услуга, позволяющая превратить телевизор в стенд для произведений искусства, распространяется по подписке и стоит $4,99 в месяц. С момента запуска новой услуги арт-коллекция Samsung разрослась до 800 изображений из ведущих музеев и галерей мира.
TV When It’s On, Art When It’s Off: Samsung Brings the Art of Van Gogh Home with The Frame
Samsung and the Van Gogh Museum Partner to Transform the Living Room With 25 of the Iconic Artist’s Masterpieces coming to the Samsung Art Store
Samsung Electronics America Inc. announced a partnership with the world-renowned Van Gogh Museum to bring the art of Vincent Van Gogh to its award-winning lifestyle TV, The Frame. The Samsung Art Store[1] – the world’s largest art platform for TV – will have 25 masterpieces from the Amsterdam-based museum available for purchase or via subscription for owners of The Frame.
The selected pieces feature landscapes, self-portraits, and still life imagery from some of Van Gogh’s most famous works. With this selection, owners of The Frame will be able to find a Van Gogh painting that suits their personal tastes and their home décor with the option to select a new painting if they ever want to transform the aesthetic of their living space. For example, they can display Van Gogh’s famous Sunflowers when they want to create a warm and welcoming space for a dinner party or they can display Orchard in Blossom to welcome the first signs of spring. They can even create personalized collections to shuffle through a variety of Van Gogh’s masterpieces or if they want to display his celebrated work alongside work from other artists.
Owners of The Frame now have more ways than ever to customize the look and feel of their room. The Samsung Art Store houses an ever-growing and diverse library of artwork from some of the most prominent museums, galleries and artists around the world.
Adriaan Dönszelmann, Managing Director of the Van Gogh Museum in Amsterdam said, “people from all over the world really love Van Gogh, so we’re always searching for new ways to make his life and work accessible to as many people as possible. This partnership with Samsung creates a great opportunity to reach a new audience outside the museum. We are very proud of this collaboration.”
“We’re excited to welcome the Van Gogh Museum to the ever-growing list of distinguished galleries and museums on the Samsung Art Store,” said Andrew Sivori, Vice President of TV Product Marketing for Samsung Electronics America. “This partnership allows new audiences to discover and showcase the beauty of Van Gogh’s work in their home by using The Frame’s innovative display technology to transform any room into a dynamic gallery.”
The Art Store will include the following Van Gogh works of art:
* The Yellow House (The Street) (1888)
* The Bedroom (1888)
* Fishing Boats On The Beach at Les Saintes-Maries-de-la-Mer (1888)
* Seascape near Les Saintes-Maries (1888)
* The White Orchard (1888)
* Field With Irises near Arles (1888)
* Stairs in the Garden of the Asylum (1889)
* Wheatfield with Crows (1890)
* Wheatfield with a Reaper (1889)
* Orchard in Blossom (1889)
* The Sower (1888)
* Sunflowers (1889)
* The Harvest (1853-1890)
* Tree Roots (1890)
* By the Seine (1887)
* The Bridge at Courbevoie (1887)
* View of Auvers (1890)
* Entrance to a Quarry (1889)
* Self-Portrait (1887)
* Field with Poppies (1888)
* Wild Roses (1889)
* Grapes (1887)
* Landscape at Twilight (1890)
* Wheatfield under Thunderclouds (1890)
* Farmhouse (1890)
In addition, Samsung Electronics America and the Van Gogh Museum are coordinating a Van Gogh Museum pop-up tour across various U.S. malls that feature unparalleled, curator-approved replicas of nine carefully selected paintings by the artist, including: Almond Blossom, Sunflowers, The Harvest, Wheatfield under Thunderclouds, Boulevard de Clichy, Undergrowth, The Bedroom, Fishing Boats on the Beach at Les Saintes-Maries-de-la-Mer and Landscape at Twilight. Three-dimensional replicas of Van Gogh’s masterpieces pay exclusive tribute to his artistic genius and original, unique approach to art.
The pop-up tour is currently being showcased at the King of Prussia Mall in Philadelphia, PA and will be on display there through October 31, 2018. It will then go on display at the Short Hills Mall in Short Hills, NJ, between December 1, 2018 and January 31, 2019. All proceeds from the tour will support the preservation of the collection in the Van Gogh Museum as well as support the development of new educational programs and future initiatives of the Van Gogh Museum.
About Van Gogh Museum Enterprises
Under the brand name ‘Van Gogh Museum Amsterdam’, Van Gogh Museum Enterprises BV (VGME) develops a variety of products and services based on the Van Gogh Museum’s mission to make the life and work of Vincent van Gogh accessible to as many people as possible in order to enrich and inspire them. All of these products and services are developed – also in collaboration with external partners – with Vincent van Gogh’s legacy in mind. The generated income contributes to supporting the activities of the Van Gogh Museum.
[1] $4.99 per month. New subscribers get 1 month free. Art can also be purchased a la carte.
