Samsung: AI NEON - это не Bixby, а совершенно новый продукт

Интрига вокруг презентации загадочной системы искусственного интеллекта под названием NEON от Samsung вызывает неподдельный интерес у любителей современных технологий. Несколько дней назад в прессе появились первые сообщения о том, что южнокорейский техногигант готовит прорыв в этом сегменте и намерен представить NEON в рамках крупнейшей выставки потребительской электроники CES 2020, которая стартует в американском Лас-Вегасе 7 января.
Чтобы развеять домыслы некоторых СМИ о том, что NEON - это некая вариация интеллектуального голосового помощника Bixby (ныне он присутствует на многих смарт-девайсах Samsung), в официальных блогах проекта сотрудники корпорации уточнили, что NEON - это не Bixby, а нечто совершенно другое. Судя по опубликованным тизерам, речь может пойти о прототипе "искусственного человека" по имени NEON.
Так это или нет, нам предстоит узнать в ходе пресс-конференции Samsung, которая состоится в рамках CES 2020 уже через несколько дней.

Samsung: AI NEON is not Bixby, but a completely new product

Samsung has unveiled a new top secret AI project, and it promises to bring something completely new to the niche. NEON is an AI-focused system, and Samsung mysteriously asks users that visit the project’s website whether they have “ever met an ‘ARTIFICIAL’”.
When we say that the project is mysterious, this is by no means an exaggeration. Samsung has released almost no information about Neon, apart from a rather sketchy press release, and a distinctive logo. But the Korean electronics giant plans to unveil the project at CES 2020, where no doubt more information about the Neon will become apparent.
It is not hugely surprising that Samsung is investing heavily in the artificial intelligence niche, considering how important this technology is becoming.
Samsung’s Technology and Advanced Research Labs (STAR Labs) announced the Neon project via social media, while a brand new @Neondotlife Twitter handle has been created for Neon as well. Samsung has been keen to dissociate the Neon project from Bixby, stating via its official Twitter account that “Neon is NOT about Bixby.”
The @Neondotlife instead asserted that “Neon = ARTIFICIAL HUMAN.” But as absolutely no substantial information was provided on exactly what this means, it can be considered very much a teaser proposal currently.
Samsung has experienced massive success in the mobile marketplace recently, with its Galaxy range of smartphones becoming the most popular on the planet. This has occurred at a time when the smartphone market is generally receding, with its great rival Apple having experienced stymied sales of the iPhone in recent quarters.
So any credible artificial intelligence project would obviously support the existing Samsung Galaxy range. However, tweets published by Samsung do at least imply that Neon is rather more ambitious than simply an artificial assistant.
The good news is that we won’t have to wait a huge amount of time for more information on Neon. CES 2020 is only 11 days away, and Samsung will have to release something more substantial on Neon at this time. Whether we’ll be lucky enough to get a holistic impression of the whole product remains to be seen, but we should at least get an idea of what Neon is trying to achieve.