В пространном сопроводительном тексте говорится, что отсчёт поддержки олимпийского движения техногигантом был начат ещё с 1988 года, когда в Сеуле проводились первые на территории Южной Кореи летние Олимпийские игры.
С 1998 года корпорация является официальном топ-споносром Олимпиады, исправно снабжая гостей и участников передовыми средствами связи и компьютерной техникой.
В экспозиции, развёрнутой на территории Олимпийского парка в Канныне, показана история становления брэнда Samsung, который был третьим в мире вендором, выпустившим на рынок портативный сотовый телефон собственной разработки. С тех пор конгломерат Samsung неизменно находится в топ-лидерах этого важнейшего направления электронной индустрии, без которого представить жизнь современного человека просто невозможно.
Международный Олимпийский Комитет (МОК) выбрал южнокорейскую корпорацию в качестве одного из ключевых спонсоров, учитывая её передовые достижения в области мобильной связи, а также активную поддержку значимых социальных проектов на глобальном уровне.
В павильоне Samsung Olympic Showcase показана обширная ретроспективная линейка мобильных трубок, причём многие из представленных моделей стали по-настоящему культовыми предметами у гаджетоманов. Достаточно вспомнить не только "олимпийские" варианты коммуникаторов разных лет, но также героев голливудских блокбастеров, которые, в разное время, вызывали настоящий фурор. Вспомнить хотя бы фантастический кибер-боевик "The Matrix 2. Reload", для которого Samsung разработал эксклюзивную действующую модель "телефона будущего". Создатели кинотрилогии обращались тогда ко многим ведущим брэндам, но лишь в Samsung смогли сконструировать аппарат, полностью отвечавшем их запросам.
Кроме мобильных экспонатов разных лет, в павильоне Samsung наглядно показано как рождаются новые модели смартфонов - от многочисленных дизайнерских задумок до конечного "заводского" воплощения. Там даже выставлены фрагменты автоматизированных сборочных линий, чтобы посетители смогли воочию увидеть как производятся современные гаджеты.
Конечно же не обошлось без многочисленных аттракционов виртуальной реальности, демонстрации фантастических возможностей современных QLED-дисплеев и других высокотехнологичных продуктов марки Samsung.
На отдельном стенде собраны новейшие IoT-гаджеты, которые придут на кухни наиболее продвинутых потребителей уже в этом году. Все эти электронные помощники способны "общаться" между собой и выполнять различные команды хозяев. Причём управлять таким хозяйством можно даже с помощью голоса, поскольку вся бытовая техника получила встроенный искусственный интеллект Bixby, который способен общаться с хозяевами дома или квартиры, различая их по глосам и подстраиваясь под предпочтения каждого отдельно взятого члена семьи - начиная от подбора музыкальных и телепрограмм, до предложений продуктов, которые можно заказать не выходя из дома.
Иными словами, экспозиция Samsung - это взгляд на наше ближайшее будущее, которое ещё совсем недавно казалось абсолютной фантастикой...
Samsung Olympic Showcase: Innovation on Display at ‘Unbox Samsung’
Twenty years ago, it was impossible to imagine computers small enough to fit into the palm of your hand and the ability to communicate to anyone in the world with ease. But Samsung’s “Do What You Can’t” mindset ushered in an era of smartphone advancements and innovative technology that makes the impossible a reality. This spirit of innovation and drive is what brought Samsung and the Olympic Movement together in 1998 and has been the foundation of the partnership ever since. This storied relationship is brought to life in an interactive exhibit at the Unbox Samsung Gallery featured in Samsung’s Olympic Showcase.
Located at the entrance of the two-story showcase, the Unbox Samsung Gallery takes a look back at Samsung’s historic mobile innovations, dedication to design and craftsmanship, and the history of the company’s celebrated Olympic Games campaigns.
A History of Innovation
The Unbox Samsung Gallery begins with the History Wall, an exploration of Samsung Mobile’s 30-year history divided into six periods, each showcasing the devices that defined the era. In 1988, Samsung launched its first mobile phone, the SH-100, which was only the third mobile phone in the world to be developed independently.
Other major milestones include the SH-770, the first mobile phone to be launched under Samsung’s Anycall brand. The SH-770 became the top-selling phone in Korea just two years after its release and was lauded for its excellent call quality. For those interested in the history of Samsung’s mobile technology, the gallery also features a living archive where some of the company’s cutting-edge products are on display.
Visitors can also explore the state-of-the-art features of Samsung’s past products through the use of an interactive, transparent panel that displays each device’s most impressive specs.
But while Samsung’s history is full of remarkable technology, the company is also well known for its impeccable craftsmanship and leadership in mobile design.
Dedicated to Design, Committed to Craftsmanship
Celebrating the balance between aesthetics and technology Samsung is known for, the gallery’s Design Wall showcases the artistry behind some of the company’s award-winning devices.
The Design Wall features interactive drawers, each showcasing a different part of the design process. In the first drawer, guests will find the raw materials used to develop Samsung’s modern smartphones. From tiny, near-invisible components to instantly-recognizable signature metallic plates, the showcase highlights that there is more than meets the eye to Samsung’s designs.
The manufacturing process comes to life in the Craftsmanship Zone. From molding aluminum chassis to post-assembly functionality testing, visitors can experience the attention-to-detail and quality that goes into every Samsung smartphone.
Along with highlighting Samsung’s mobile innovations, the gallery also explores the company’s extensive history as an Olympic sponsor in the Olympic Heritage exhibition.
On TOP of the Games
Samsung’s Olympic Games story began in 1988 when the company served as a local sponsor of South Korea’s first Olympic Games. For the Olympic Winter Games in Nagano ten years later, Samsung formalized the relationship by joining The Olympic Partners (TOP) program as a worldwide partner in the Wireless Communications Equipment category. The Olympic Heritage exhibition takes visitors on a trip down memory lane through a series of campaigns featured over the last two decades.
Samsung’s support has also helped bridge the Olympic Games into the digital age. For the Olympic Games Sydney 2000, Samsung provided 25,000 mobile phones, technical support, and an Olympic Rendezvous pavilion where athletes and families could meet to watch live feeds of events together.
In 2004, Samsung released the Wireless Olympic Works (WOW) platform for the Olympic Games Athens 2004. The program enabled real-time transmission of information from the Olympic Games to mobile phones; an updated version of WOW was released at the Olympic Winter Games Sochi 2014. These digital programs paid dividends as Samsung continued to extend its Olympic Games sponsorship.
The Olympic Games Rio 2016 saw some of the highest engagement to date with the #DoWhatYouCant campaign, which reached more than 121 million fans. The campaign’s success continues with PyeongChang as Samsung celebrates the Olympic Winter Games and showcases the crossroads where technology meets ambition.
Samsung Olympic Showcase: Connecting Fans and Athletes with Mobile Technology
Since 1988, Samsung has been a proud sponsor of one of the world’s greatest sporting events. The company aims to foster the best possible environment for athletes to compete while also helping Olympic fans create lifelong memories of their experiences. That is the inspiration behind the Samsung Olympic Showcase @ Gangneung Olympic Park, where visitors from around the world can experience the Olympic Winter Games like never before.
Pushing Limits
For those who have wondered what it feels like to compete in the Olympic Winter Games, the combination of the acrobatic simulator and Galaxy Note8 paired with Gear VR will immerse them in the most thrilling winter sports experience – without ever having to go outside.
The giant Winter Ride, which is only one of the six VR experiences visitors can try, features dozens of rotating chairs that simulate the motions of charging down an alpine slope.
Visitors can also climb onto a specially-designed VR bobsled to navigate the twists and turns of a skeleton course at breakneck speed through the Galaxy Note8 paired with Gear VR headset and 4D motion chairs.
For those who would like to try defying the laws of physics, the snowboard VR ride might just do the trick.
Just like competing in the Olympic Winter Games, the winter sports simulators give sports fans a rush of adrenaline. But that’s only the beginning – the VR rides at the showcase can take visitors out of this world when experienced through the Galaxy Note8 paired with Gear VR.
After exploring the final frontier, why not try going back in time to see the prehistoric world from the point of view of a dinosaur at Flying Dino?
Put on a spacesuit and get ready to head out into the universe. Mission to Space gives visitors the opportunity to feel what it’s like to float on the moon.
And for the grand finale of the showcase’s VR experiences, hop onto the Gyro VR and speed off into another dimension.
A Vision for the Future
Olympians inspire people from all over the world to aim higher, and in that spirit of optimism, Samsung hopes to inspire a better future by developing meaningful technology that helps make life easier.
The Showcase gives visitors a glimpse of what that future could look like. The Smart Home exhibition shows precisely how smartphone technology can enrich our lives and help us achieve more. Packed with demonstrations by experts in different areas, the exhibition shows that having an AI assistant at home is no longer the stuff of science fiction.
Whether it’s cooking, cleaning or relaxing, Samsung envisions a future in which all this can be done with the help of smartphones and other smart devices.
Play Like Nobody’s Watching
Creativity is a critical part of the Olympic Games atmosphere. Whether it’s an athlete’s signature move or the special signs made by fans to cheer on their favorite team, creative expression is everywhere at the Olympic Games.
To generate excitement fit for this global event, Samsung’s showcase offers fans at PyeongChang 2018 the opportunity to rediscover their inner child and unleash their imaginations through the latest technology.
One of the Showcase’s highlights is Infinity Moment – a room that transforms artwork created by visitors with a Galaxy Note8 and S Pen into a mind-bending experience. Just remember to have a camera ready: It’s a selfie moment no one should miss.
Samsung’s Olympic Showcase is perfect for people of all ages. Young Olympic Games fans can head over to the Kids’ Lounge where they can learn how to program robots and draw without constraints on Galaxy devices.
The Samsung Olympic Showcase @ Gangneung is open until the end of the Olympic Winter Games PyeongChang 2018 and for the duration of the Paralympic Winter Games from March 9-18.
