Южнокорейский техногигант Samsung Electronics занял 4-е место в рейтинге топ-брэндов по отзывам американских интернет-пользователей. При этом в рейтинге брэндов с наиболее растущим числом положительных отзывов Samsung достиг 3-й позиции.
Международная интернет-компания по исследованию рынка и анализу данных YouGov провела очередной опрос «Top Buzz Rankings 2018», согласно которому Samsung получил 22,3 балла, заняв 4-ю строчку в общем рейтинге брэндов.
1-е место было присуждено развлекательной компании Netflix (33 балла), на 2-м и 3-м местах оказались бизнесы Amazon: интернет-магазин Amazon (29,3 балла) и поставщик сетевого видеоконтента Amazon Prime (28 баллов).
«Top Buzz Rankings» регулярно проводит опросы среди тысяч пользователей интернета на предмет того, о каких брэндах они слышали или получали информацию в новостях, рекламу или от кого-то другого в течение последних 2-х недель. Также оценивается, была ли это информация позитивного или негативного характера. На основании полученных данных и был составлен итоговый годовой рейтинг, сообщает KBS World Radio.
Кроме того, в TOP10 также вошли: Youtube, средство для чистки Dawn, Toyota, шоколадное драже M&M's, американская сеть быстрого питания Chick-Fil-A.
Одновременно YouGov подвела итоги опросов в одной из богатейших стран мира - Объединённый арабских Эмиратах (ОАЭ). Здесь дела у Samsung идут ещё лучше. Южнокорейская марка поднялась в рейтинге с 6-го на 2-е место, уступая лишь всемирно известной авиакомпании Emirates, какотрая базируется в ОАЭ.
По сообщению портала GulfBusiness, Samsung демонстрирует самый впечатляющий рост в первой десятке лучших, в то время как WhatsApp и Apple ухудшили свои позиции.
Samsung №4 in the US Top Buzz Rankings 2018
With a growing subscriber base (currently 139 million) and its first-ever Academy Award nomination for best picture (Alfonso Cuarón's "Roma"), things have been going well for Netflix. Now, more good news: The streaming service has claimed the top spot on YouGov’s annual Buzz rankings, outperforming nearly 2000 other brands across multiple sectors and industries.
When asked if they’ve heard anything positive or negative about a particular brand in the past two weeks, US consumers gave Netflix an average score of 33 throughout 2018 on a scale ranging from -100 to +100.
Amazon came in second place with an average Buzz score of 29.3, followed by Amazon Prime with 28. According to the online retailer, last year’s Prime Day was its biggest ever, resulting in shoppers buying more than 100 million products.
Other brands with strong Buzz scores throughout 2018 were Samsung, YouTube, and Procter & Gamble’s dish soap Dawn.
As for brands that received the biggest gains in Buzz score when comparing 2017 with 2018, United Airlines showed the largest boost in consumer perception. In 2017, when video footage of authorities forcibly dragging a passenger from a United flight emerged, the brand averaged a Buzz score of -13.1. This past year, however, the metric climbed 9.6 points to arrive at -3.5.
Indeed, several brands on the top improvers list seem to be making comebacks from previous PR stumbles. Samsung (5.2-point gain), for example, has had to deal with exploding smartphones. Goldman Sachs (3.3-point gain), on the other hand, faced negative press during the 2016 presidential election.
Younger brands, such as Ring (6-point gain) and Hulu (3.4-point gain), appear to be improving in Buzz as they grow in public awareness.
Top 10 most popular brands in UAE in 2018
Dubai airline Emirates has emerged as the most popular brand in the UAE in 2018 for the fourth consecutive year, according to the latest YouGov BrandIndex Buzz rankings.
The annual listing ranks the brands with the “most positive buzz” over the past year by measuring the public’s perception of brands on a daily basis across a range of metrics.
Samsung was ranked second, up from sixth last year while WhatsApp dropped a spot from second to third.
“Arguably the big story of is the increasing power of the Samsung brand,” YouGov said in a statement.
“Samsung Galaxy created a lot of noise with the launch of its new phone, Samsung Galaxy Note 9, and also saw an elevation in its Buzz score, improving from tenth in the 2017 rankings to fifth in 2018.
“On the other hand, Samsung’s key competitors in the mobile space, Apple and its iPhone handset, remained in the top 10 rankings, but dropped from ranks four and three last year, to six and seven, respectively. Google also dropped a spot while YouTube moved up one place.”
Emaar re-entered the list, while Facebook dropped out of the top 10.
The YouGov BrandIndex also revealed the brands that saw ‘the most improvement’ in terms of consumer perception in the UAE in 2018.
Coca-Cola was found to be the “most improved” brand of the past year, followed by streaming service Netflix and Huawei.
