вторник, 26 марта 2019 г.

Китай пытается вторгнуться на американский рынок 5G, используя ностальгический брэнд Motorola







Поскольку из-за шпионских скандалов на деятельность китайской Huawei Technologies в США фактически наложен запрет, Китай судорожно пытается найти обходные лазейки для массированного вторжения на этот рынок. Цель: продвинуть в Америке свои 5G-технологии, чтобы ведущая экономика мира оказалась в зависимости от китайских поставок (заодно и о шпионаже, скорее всего, китайцы позаботятся). И здесь как нельзя кстати подвернулась культовая у американцев марка телефонных трубок Motorola, которая когда-то перешла от Google к китайской Lenovo.
В результате, как пишет бизнес-портал The Investor, 5G-смартфоны выйдут на рынки Южной Кореи и США почти одновременно, предрекая очередное обострение борьбы за рынок ультраскоростной связи.
Как мы уже сообщали, Samsung выпустит 5G-модификацию своего флагмана Galaxy S10 5 апреля по ориентировочной цене 1320 долларов, в то время как в США китайская "Motorola" запустит через офисы сотового оператора Verizon свою 5G-трубку Moto Mod по невероятно низкой цене в 350 долларов.
Эксперты почти не сомневаются, что прорыв "Мото-оборотня" в США щедро спонсируется правительство КНР, поскольку стоимость компонентов (половина которых являются импортными, в частности 5G-модемы от Qualcomm), сборка, тестирование и перевозка явно выше, чем указанная сумма. Теоретически можно предположить, что часть расходов при запуске возьмёт на себя Verizon, но вряд ли американский оператор способен на такую благотворительность.
Таким образом, китайская Motorola пытается резко выбиться в лидеры со своего нынешнего 8-го места, используя откровенный демпинг.
Если такие цены на 5G-трубки Moto Mod продержатся достаточно долго, борьба за лидерство на рынке мобильной связи может иметь непредсказуемый исход.

China is trying to invade the US 5G market using the Motorola brand

Since, due to the spy scandals on the activities of the Chinese Huawei Technologies in the United States actually imposed a ban, China frantically trying to find circumventing loopholes for a massive invasion of this market. Purpose: to promote its 5G technology in America so that the world's leading economy will be dependent on Chinese supplies. And here came to the aid of the iconic American brand of Motorola handsets, which was once sold to the Chinese by Google.
As a result, according to the business portal The Investor, 5G-smartphones will enter the markets of South Korea and the United States almost simultaneously, predicting another exacerbation of the struggle for the ultra-high-speed communications market.
With South Korea and the US gearing up for the commercial rollout of their fifth-generation wireless networks next month, the countries’ smartphone manufacturers are scrambling to attract consumers by touting their functionalities. 
The starting players are Samsung Electronics, the world’s largest smartphone maker, which is betting on its advanced technologies, and Motorola, which is hoping that its high-tech functions and midrange pricing will help it leap out of its No. 8 position.
Samsung Electronics’ Galaxy S10 5G is set to launch April 5, while Motorola’s 5G Moto Mod, enabling its Moto Z3 smartphone to connect to a fifth-generation network, will hit the market April 11 - the same day Verizon launches the US’ first 5G network service. 
While the 5G Moto Mod has been available for preorders since March 14, Samsung Electronics has withdrawn its original plan to take preorders. Instead, the company said it will run a promotional event that offers wireless earphones, a wireless charger and a discount voucher for replacing the screen. 
“If we were to proceed with our previous plan of preorders, there would be trouble for consumers because it would take longer than scheduled for (the 5G smartphone) to roll out,” said Samsung Electronics. 
It is still uncertain how much Samsung’s first 5G smartphone will cost, with speculation ranging that it might be as much as 1.5 million won ($1,320). The retail price of Motorola’s 5G Moto Mod is much cheaper, $350. 
The competition is also intensifying to see which phone maker will offer a better 5G experience. 
According to Samsung, the Galaxy S10 5G can access network speeds roughly 20 times faster than what is possible on current 4G networks. The smartphone also features a 6.7-inch display, a 4,500 mAh battery and quadruple-camera setups. 
Dubbed the world’s first “5G-upgradable smartphone” by Verizon, Motorola’s Moto Z3 5G Mod uses its sizable “backpack” for 5G connectivity. Powered by Qualcomm’s Snapdragon 855 chipset along with an X50 LTE modem, the smartphone offers dual connectivity, meaning it can access both the 5G and LTE networks.
“Available exclusively from Verizon, the 5G Moto Mod is an accessory that allows your Motorola Moto Z3 to connect to the 5G Ultra Wideband network,” said Verizon. “Simply snap the 5G Moto Mod onto the back of your Moto Z3 to connect to the 5G Ultra Wideband network.”
Experts have little doubt that the breakthrough of the “Motorola-werewolf” (currently, the Motorola brand is owned by the chinese company Lenovo) in the United States is generously sponsored by the government of the PRC.
The cost of components for Moto Mode 5G, as well as assembly, testing and transportation are clearly higher than the price indicated in Verizon announcements. Theoretically, we can assume that Verizon will take over some of the costs at launch, but the American operator is hardly capable of such charity.
Thus, the Chinese Motorola is trying to sharply stand out from its current 8th place, using outright dumping. If such prices for Moto Mod 5G tubes last long enough, the struggle for leadership in the mobile market may have an unpredictable outcome.