Мобильный сервис Samsung Pay будет расширять своё присутствие на рынке в 2020-м году

В течение 2019 года наиболее совершенная система мобильных платежей от Samsung расширила своё присутствие только за счёт Индонезии. Как объяснили в корпорации, основное внимание в этом году было сосредоточено на укреплении позиций Samsung Pay в тех странах, где она уже имеется. Согласно последним данным, их число составляет 28. Это такие страны как США, Китай, Южная Корея, Австралия, Россия, Бразилия, Индия, Канада, Сингапур, Франция, Великобритания, Италия, Швейцария, Испания и ряд других.  
Среди вероятных кандидатов на запуск Samsung Pay в ближайшие 12 месяцев считаются Германия и Польша.
Напомним, что Samsung Pay обладает целым рядом преимуществ по сравнению с конкурирующими платёжными системами типа Apple Pay и Google Pay. Многие смартфоны и некоторые смарт-часы Samsung способны работать практически с любыми платёжными терминалами, включая старые аппараты для карт с магнитной полосой. Это стало возможным благодаря применению комбинированного модуля MST/NFC, который способен имитировать работу платёжной карты старого образца. Таким образом, владельцы этих устройств могут воспользоваться бесконтактным методом оплаты даже в самых отдалённых от современной цивилизации районах (разумеется в тех странах, где имеется поддержка Samsung Pay).
Кроме того, с момента запуска Samsung Pay в 2015-м году, южнокорейский техногигант значительно расширил количество предоставляемых услуг своим клиентам, например, валютные переводы в 47 стран мира (наличие таких опций варьируется в зависимости от страны).
На европейском континенте Samsung Pay, пожалуй, активнее всего развивался в России, где этот сервис поддерживают многие банки и государственные организации. Обладатели мобильных кошельков от Samsung имеют доступ к различным бонусным программам, что позволяет сэкономить значительные денежные средства. 

Samsung Pay mobile service will expand its market presence in 2020

In 2019, the most advanced mobile payment system from Samsung expanded the geography of its presence only at the expense of Indonesia. As the corporation explained, this year the main focus was on strengthening Samsung Pay's position in those countries where it already exists. According to the latest data, their number is 28. These are countries such as the USA, China, South Korea, Australia, Russia, Brazil, India, Canada, Singapore, France, Great Britain, Italy, Switzerland, Spain and several others.
Among the likely candidates for the launch of Samsung Pay in the next 12 months, Germany and Poland are considered.
Recall that Samsung Pay has a number of advantages compared to competing payment systems such as Apple Pay and Google Pay. Many Samsung's smartphones and some smartwatches are capable of working with almost any payment terminal, including old magnetic stripe card devices. This was made possible thanks to the use of the combined MST / NFC module, which is able to simulate the operation of an old payment card. Thus, the owners of these devices can use the contactless payment method, even in the most remote areas from modern civilization (of course, in countries where there is support for Samsung Pay).
In addition, since the launch of Samsung Pay in 2015, the South Korean techgiant has significantly expanded the number of services provided to its customers, for example, currency transfers to 47 countries of the world (availability of such options varies by country).
On the European continent, Samsung Pay has perhaps most actively developed in Russia, where many banks and government organizations support this service. Owners of mobile wallets from Samsung have access to various bonus programs, which saves significant money.

Платёжный сервис Samsung Pay официально запущен в Индии

Период тестовых испытаний мобильного сервиса бесконтактных платежей Samsung Pay в Индии закончен и 22 марта услуга была официально запущена в этой стране.
Партнёрами Samsung стали крупнейшие банковские учреждения крупнейшей страны Южной Азии, а также ведущие торговые сети и другие предприятия обслуживания, где имеются автоматические терминалы для проведения транзакций.
Напомним, что Samsung Pay на сегодняшний день является самой совершенной системой мобильных платежей, которая работает почти с любыми автоматическими терминалами. Достигается это благодаря наличию в смартфонах и смарт-часах последних поколений встроенных комбинированных модулей MST/NFC, которые поддерживают транзакции как на новейших терминалах, так и на старых, работающих только с обчными магнитными картами. Последнее особенно актуально для Индии, так как в этой старне используется много устройств устаревших образцов.
Подробная информация об условиях использования Pamsung Pay в Индии содержится на официальном сайте http://www.samsung.com/in/samsung-pay  

Samsung Launches its Mobile Payments Service Samsung Pay in India

Samsung Electronics today announced the launch of its flagship mobile payments service, Samsung Pay, in India. Simple and Secure, Samsung Pay can be used to make purchases almost everywhere you can swipe or tap your debit or credit card to make payments.
Apart from allowing users in India to simply tap and pay on the go using their registered cards, Samsung Pay has integrated Paytm as well as the government’s Unified Payments Interface into the app. Samsung has also created a unique digital payment ecosystem by partnering with a number of issuers and card networks. Our Card Network and Issuer partners include Visa, MasterCard, American Express, Axis Bank, HDFC Bank, ICICI Bank, SBI Cards and Standard Chartered Bank. Citibank India is a forthcoming issuer and its credit cards will be live on Samsung Pay shortly.
Samsung Pay is a highly secure platform as it works with three levels of security—fingerprint authentication, card tokenization and Samsung’s defense-grade mobile security platform Samsung KNOX.
To launch Samsung Pay, a user needs to swipe up on an eligible Samsung Galaxy smartphone, select the card, authenticate using a fingerprint or PIN and bring the phone near the Point of Sale terminal.
Samsung Pay works with Samsung’s patented Magnetic Secure Transmission (MST) technology as well as with Near Field Communication (NFC). MST replicates a card swipe by wirelessly transmitting magnetic waves from the supported Samsung device to a standard card reader. Through MST, Samsung pay will work seamlessly on a majority of Point of Sale terminals in India.
Mr. HC Hong, President and CEO, Samsung Southwest Asia, said, “Samsung Pay is an example of how we continue to push the boundaries of innovations to make life simpler and better for consumers. I am confident Samsung Pay will redefine digital payments and contribute to Digital India.”
“When we launched Samsung Pay, our goal was to enable consumers across the globe to make payments that are simple, secure and accepted almost everywhere. Over the past year and a half, this vision has evolved into building a complete digital wallet solution, allowing customers worldwide to not only make payments but also use membership and transit cards, receive deals and rewards and more,” said Mr. Thomas Ko, Global GM of Samsung Pay.
With its ‘Make for India’ initiative, Samsung is committed to building tailored products and services, customized to meet the needs of Indian consumers. Samsung Pay provides a mobile payment option built natively on the Unified Payment Interface (UPI), a payment system launched by the National Payments Corporation of India. The Samsung Pay UPI solution is powered by Axis Bank and facilitates peer-to-peer (P2P) transfer of funds between bank accounts on a mobile platform instantly. This is an upcoming feature within Samsung Pay.
Samsung Pay also allows Indian consumers to integrate their Paytm accounts into Samsung Pay, enabling them to pay by scanning QR codes securely, generating one-time codes for merchant payments and also do peer to peer money transfers.
Samsung Pay will also be available on the Samsung Gear S3 Smartwatch shortly, allowing users to pay through their wearable device.
“Our insights show that convenience, security and acceptance are seen by consumers as the most important influencers when choosing among different digital payment options,” said Mr. Asim Warsi, Senior Vice President, Mobile Business, Samsung India. “With Samsung Pay, we give our consumers the smartest way to make digital transactions by far. Samsung Pay is highly secure through the signature KNOX Platform, fingerprint authentication and tokenization. We have partnered with major banks and card networks to give our consumers the widest range of choices, and are working on bringing more and more partners on board soon.”
Samsung Pay is currently available on Galaxy S7 edge, Galaxy S7, Galaxy Note 5, Galaxy S6 edge+, Galaxy A5 (2016), Galaxy A7 (2016), Galaxy A5 (2017) and Galaxy A7 (2017).
Since its launch in July 2015, Samsung Pay has rapidly expanded its service by supporting additional value-added features in multiple markets worldwide. With its launch in India, Samsung Pay is fully available in 12 global markets, including South Korea, the US, China, Spain, Singapore, Australia, Puerto Rico, Brazil, Russia, Thailand and Malaysia.

Growth of Samsung Pay

This rapid expansion has been made possible by Samsung’s commitment to an open model of partnership and collaboration around the world, resulting in collaboration with about 500 global bank partners as of November 2016. Its continued support for both MST and NFC technologies has also enhanced adoption, enabling market access in countries that support either payment option. In India in particular, most retail shops already have regular POS machines with magnetic card readers, which are compatible with MST technology, making Samsung Pay particularly well-suited to the India market.
Consumers in global markets have increasingly embraced Samsung Pay. In Korea alone, over 2 trillion won (USD 1.76 billion) was processed by Samsung Pay in its first year, 25% of which came from online payments.

Beyond Mobile Payments

As Samsung Pay moves forward, it will continue to demonstrate to consumers that it is more than just a mobile payment service. Samsung Pay has rapidly expanded both the variety and availability of value-added services in multiple markets worldwide, adding support for various non-banking cards including gift card, membership, transportation and ATM to consumers. Consumers have been particularly enthusiastic in their response to these services, registering nearly 11 million related cards since their introduction.
Samsung Pay further supports a growing number of services relevant to each local market such as identity cards and barcode payment, with many more value-added services yet to come.

To know more about Samsung pay please visit: http://www.samsung.com/in/samsung-pay