Этой сделкой партнёры расширили сотрудничество. Сначала Spotify был интегрирован с AI-платформой Samsung Bixby, а затем производитель потребительской электроники выбрал Spotify своим ведущим поставщиком музыкального контента.
Новые пользователи Spotify в США, владеющие определёнными мобильными устройствами Samsung Galaxy, включая недавно выпущенный S10, могут рассчитывать на бесплатное использование подписки Spotify Premium в течение 6-ти месяцев.
К концу 2018 года сервисом Spotify не менее одного раза в месяц пользовались 207 миллионов человек, из которых 96 миллионов - это подписчики платных услуг. В годовом исчислении эти показатели повысились на 29% и 36% соответственно, а в квартальном - на 8% и 11%.
Средняя выручка компании в расчёте на одного пользователя достигла 4,89 евро, что на 7% больше показателя годичной давности.
Примерно 36% пользователей Spotify проживает в Европе, 30% - в Северной Америке, 22% - в Латинской Америке и 12% - в остальных странах. Spotify работает более чем в 60 странах мира и стала публичной компанией в апреле 2018 года.
Samsung expands Spotify partnership with preinstalled app and six months of free Premium
Buyers of Samsung’s new Galaxy S10 phone can now get 6 months of Spotify Premium for free: The two companies announced the new joint promotion Friday morning, while also revealing that Spotify will be pre-installed on Samsung phones going forward. Separately, Samsung also announced a promotion with YouTube to give Galaxy S10 buyers access to 4 months of YouTube Premium.
There is a bit of fine print to consider for the Spotify offer: As of now, it is only available to Galaxy S10 buyers, but Samsung may add other phone models to the promotion in the coming months. The offer is also only available to new subscribers, and not to existing or previous customers. And finally, it is restricted to the U.S., at least for now.
Samsung and Spotify first started to work with each other in August of last year, when Spotify was announced as the primary music service for Samsung’s Galaxy Home speaker.
As the two companies extend their partnership to mobile, Samsung is also tightly integrating Spotify’s service with its Bixby smart assistant. This includes music recommendations on the Bixby Home screen.
“Our goal is to deliver the best possible mobile experience to our consumers, and Spotify is the ideal music partner to help us make that vision a reality,” said Samsung Electronics America vice president of marketing Patricio Paucar. “Whether they’re listening to the latest hit albums or checking out their favorite playlist, we’re giving eligible Galaxy S10 users access to an amazing six month Spotify Premium offer.”
In addition to teaming up with Spotify, Samsung has also partnered with YouTube to give Galaxy S10 buyers access to 4 free months of YouTube Premium. The paid YouTube tier, which usually costs $11.99 per month, gives users access to an ad-free YouTube experience, offline playback and background play, as well as access to YouTube Music.
YouTube’s 4-month free trial will also be available for buyers of the Galaxy Fold and Galaxy Tab S5e, as well as customers in nearly 30 countries (full list here).
Samsung announced the Galaxy S10 at a press event in San Francisco last month, and began selling it to consumers Friday. The phone features an edge-to-edge screen with a punch-hole cut-out for its front-facing camera, as well as a fingerprint reader integrated into the front screen.
