Samsung Galaxy Unpacked April 2021: Livestream

Join Samsung Galaxy Unpacked 2021 on April 28 and discover the most powerful Galaxy yet. The event will be available at Samsung Newsroom, Samsung Youtube and Samsung World NewsBlog at 10 a.m. ET.

Samsung Exynos 2021 (Livestream) / Презентация нового поколения топовых мобильных процессоров Samsung Exynos

12 января на онлайн-презентации Samsung Exynos 2021 будет представлен совершенно новый процессор Exynos, который задаст новые стандарты для мобильных устройств премиум-класса.

Южнокорейский техногигант приглашает всех желающих подключиться к трансляции мероприятия на YouTube-канале Samsung, в Samsung Newsroom или на сайте Exynos в 17:00 по московскому времени.

Exynos On 2021: This January, Exynos is Back

On January 12, Samsung Electronics will reveal a whole new Exynos processor that redefines the standard for premium mobile experiences at Samsung Exynos On 2021, a special broadcast event.

Be sure to take a look at the announcement video and don’t forget to tune into the event via Samsung YouTube channel, Samsung Newsroom, the Exynos website or Samsung World Newsblog at 11 p.m. KST (9 a.m. EST) on January 12.

Samsung Galaxy Z Fold2 Unpacked Part2 (Livestream)

Samsung Galaxy Unpacked August 2020: Livestream / Прямая онлайн-трансляция с мероприятия Samsung Galaxy Unpacked 2020 (05/08/2020)

Samsung Galaxy Unpacked 2020 (LIVESTREAM)

CES 2020: Samsung Keynote (LIVESTREAM) / CES 2020: пресс-конференция Samsung (прямая трансляция)

Samsung Galaxy Unpacked 2018 (livestream)

Корпорация Samsung представила новые модели смартфонов Galaxy S9 и Galaxy S9+. Презентация состоялась 25 февраля в Барселоне, накануне открытия Всемирного мобильного конгресса (MWC 2018).

Трубки оснащены «безграничными» экранами с диагональю 5,8 и 6,2 дюйма соответственно. В Galaxy S9 имеется одинарная основная камера; в S9+ присутствует двйной модуль: "широкоформатный" и основной (разрешение во всех случаях 12 мегапикселей; все поддерживают оптическую стабилизацию).

Galaxy S9 и S9+ могут снимать замедленные видео с частотой до 960 кадров в секунду. Samsung делает акцент на том, что смартфоны хорошо снимают как при солнечном освещении, так и в условиях недостатка света: каждая камера оснащена двойной апертурой (F1.5 и F2.4).

Пользователи новых моделей могут создавать «селфимоджи» — эмодзи, похожие на них. Коммуникатор анализирует лицо человека и создаёт 3D-модель с такой же мимикой. Анимацией можно делиться, как видео или гифками.

Galaxy S9 поставляется со встроенной памятью на 64 гигабайта, S9+ — 64 и 256 гигабайт. Все 3 модификации поддерживают беспроводную зарядку и карты памяти до 400 гигабайт; вместо карты памяти можно вставить вторую SIM-карту.

В России новые модели начнут продаваться с 16 марта, а предзаказ на них открыт с 25 февраля. Galaxy S9 стоит 59990 рублей, а S9+ — 66990 (за 64 гигабайта) и 74990 рублей (256 гигабайт).

Samsung Resets The Premium Smartphone Bar With Galaxy S9 And S9+ At Barcelona Unpacked Event 

by Patrick Moorhead (Forbes)

Samsung Electronics formally announced today at World Mobile Congress 2018 in Barcelona their new line of flagship smartphones, the Samsung Galaxy S9 and S9+. I had the chance to use the devices for a short time in pre-briefings, and from that time plus information I have gathered, I think the company has raised the high bar for a full line of premium smartphones. While 2017 signaled the year the smartphone market declined in units, both IDC and Gartner have Samsung in the full lead for 2017, but Apple is narrowing the gap. While I believe the Galaxy S9 and S9+ are more of an evolution and refinement of the S8 and S8+, Samsung improved nearly everything.

All about the camera

While Samsung improved many other capabilities, the company made it very clear with their “Camera Reimagined” positioning that this launch was all about the camera. On paper, the camera looks like a combination of the best of both worlds and a real winner:

Low light capabilities as good or better than the Google Pixel 2 with Samsung’s Dual Aperture with f/1.5 – f/2.4 capability. Yes, we keep going wider in aperture on the lenses with f/1.5

Dual lens, dual OIS (optical image stabilization) capabilities as good or better than the Apple iPhone X on the S9+, like the Note8 I reviewed here. The second lens photo clarity beyond 2X and improves bokeh effects as the camera is working in stereo like our eyes. The dual OIS means there will be less sway as we zoom in closer on images and videos. The Note8 OIS was better than any phone in my experience especially in video, and I am hoping for the best from the S9+.

Object recognition appears better than the Huawei Mate 10 and more convenient than the Google Pixel 2. Using Bixby built right into the camera app, the S9 and S9+ can translate foreign languages in real-time, take foodie pics and get calorie readouts, apply virtual makeup and get a Sephora shopping list, conduct product shopping lookups, and get location detection. I would like to see this extended to commercial applications for use cases like meter reading, skin ailment detection, and insurance adjustment.

Super Slow-mo, a clear-cut differentiator that records up to 960fps at 720P. You really have to see it to believe it. I see obvious consumer application, but also commercial applications like troubleshooting anything physical with gears as its moving. After the user takes the shot, they are presented with 35 different music options and can trim then share.

AR Emoji, like Apple’s Animoji, reads the face which can then be mapped onto many different looking characters using a 2D image camera and picking 100 points of movements. I am unaware anyone who used Animoji after the first week of ownership, and I see this feature as a checklist item.

On paper, the Galaxy S9+ looks to have the best camera on the planet. I cannot wait to get my hands on it and check it out. You can see analyst Anshel Sag’s shootout between the Apple iPhone X, Galaxy Note8 and the Google Pixel 2 here to give you a point of reference for my expectations and comparisons.

Infinity Display

Samsung Electronics led the industry with its skinny bezel designs starting with the Galaxy S6 Edge and refined it up the line in multiple iterations over many years, slowly increasing display size as a percent of the device’s front face to near perfection with the S9 and S9+ Infinity Display. The Apple iPhone X still has a higher percent face of the display, but the S9 and S9+ do not have the “notch” either. This means that software developers don’t have to do anything special to make their applications work smoothly with the S9. Samsung has narrowed the bezels even more on the S9 upper bezel from 8.66mm to 8.18mm (6%), the lower bezel from 7.72mm to 6.96mm (10%) and on the S9+ upper bezel from 8.6mm to 8.32mm (5%) and the lower bezel from 8mm to 6.99mm (13%). The march to all display moves on and I love it.

The S9 has a large, 5.8” AMOLED display at 570 PPI and the S9” has a gigantic, 6.2” AMOLED display at 529 PPI. By comparison, the Apple iPhone X has a 5.8”, 458 PPI Super Retina HD OLED display, the iPhone 8 Plus has a 5.5”, 401 PPI LCD and the iPhone 8 has a 4.7”, 326 PPI LCD. While the display quality is more than OLED versus LCD, size and PPI comparisons, the S9 and S9+ displays look great on paper. I cannot wait to see them tested at Display Mate for color gamut and accuracy, intensity, and display spectra.  The Note8 won “best display” by Display Mate, then the Apple iPhone X took the reins ironically using a custom, Samsung OLED display, and I am interested in the next shootout. I will admit, I do prefer the bright ‘poppy’ tuning of Samsung OLED displays.

The 18.5:9 form factor shines in multitasking, either in portrait or landscape mode. You can run two programs at the same time side by side, which comes in handy when messaging and doing email, email and calendaring, watching videos and messaging. Samsung makes it even easier by enabling App Pairs, a one-tap solution to open two apps side by side.

40% louder, AKG-tuned stereo audio with Dolby Atmos support

Samsung Electronics also improved audio performance, and in the audio test I heard, it was noticeably louder than the S8 and S8+. I asked, and yes, the content was the same, presented at the same, max audio level.  The top speaker is 1 watt, the bottom 1.2 watts, and Samsung says the output is 3-4dB louder, or 40%.

It is not only about being loud, but it is also about quality, too. The S9 and S9+ provide stereo speakers tuned by AKG and with support for Dolby Atmos, provide 360-degree audio available in Atmos-certified movies.

Galaxy S9 Enterprise Edition and new DeX Pad

While it is easy to get caught up with the consumer-focused features, the Galaxy S9 Enterprise Edition has the makings of the best large-organization enterprise phone available. What’s the big deal about the Enterprise Editions? I will cover this more in another blog, but I at least wanted to get out the basics.

Knox 3.1 security is the recognized leader in Android security, and Galaxy devices are used by governments, militaries, financial institutions and healthcare providers around the world.

* Knox Configure enables administrators to remotely provision and configure a fleet of devices applying fine-grain tweaks to policy and security. This is available as a service and likely in time, on an enterprise’s servers.

* Enterprise Firmware Over-the-Air enables the entire fleet of phones to be on the same image and update schedule.

* Purchase assurance gives IT the guarantee to be able to buy the S9 EE for two years even after first-ship

DeX is also great for enterprises whose workers have an “on the go” and “at the desk” requirement. These are workers predominantly in verticals like law enforcement, retail, and healthcare. Samsung brought out an entirely new DeX Pad which adds many new capabilities to the prior DeX Station. The Galaxy phone lies flat, enabling the display to be used as a keyboard or touchpad removing the need for a keyboard and mouse. You can still add an external, cabled or Bluetooth keyboard and mouse with two USB ports.

Also, external HDMI resolution is increased from 1,920 x 1,080 pixels to 2,560 x 1,440-pixel resolution, 78% more pixels. One of the cool things I saw demonstrated was what I like to call “state control.” If you are working on that banking app in phone mode, when connected to DeX, it will automatically “snap” into the correct, docked view. DeX gets better each iteration of hardware and software, and It is slowly creeping up to desktop capabilities. The great part is that developers do not need to write to some special DeX API, they just need to adhere to Android 7 and above windowing guidelines. Developers need to adhere to these for >7” Android tablets and Android on Chromebook apps already.

On the topic of enterprise use, while every consumer and enterprise Galaxy 9 family phone is IP68 compliant, I still need to point that out as an important enterprise selling point. IP68 protects the S9 from splashes, water, and dust, and is surprisingly not available on most Android smartphones. Apple iPhones are IP67 compliant, one notch below IP68. What’s the difference between IP67 and IP 68? DSMT describes IP 67 as “water immersion up to 1M” and IP68 as “water immersion beyond 1M”. Here are the gory IP details. To me, this means I would take the S9 and S9+ in the pool and OK to drop in the toilet.

Beefiest Android processor, 1.2Gbps modem, big memory and storage

It is great to see it took me this long to get to what Samsung calls the “Galaxy Foundation,” or capabilities that every Galaxy phone has. I like to call them the “brilliant basics.”

In the US, the S9 and S9+ will feature Qualcomm’s latest and greatest chip, the Snapdragon 845, announced at Qualcomm’s Tech Days. Analyst Anshel Sag wrote about the Snapdragon 845 here. While every smartphone maker implements SoC features differently, here’s what you should be able to look forward to:

* 30% CPU performance improvement with the Kryo 385 CPU (10nm, eight core)

* 30% GPU performance improvement or 30% power reduction with the Adreno 630 GPU

* 4K HDR video capture with the Spectra 280 ISP

* ML inference offload from the CPU and GPU with the Hexagon 685 DSP supporting all mobile ML frameworks

Twice the modem of the speed of the Apple iPhone X (600mbps) at 1.2Gbps driven by the integrated Cat18 X20 modem supporting 4x4 MIMO, LAA and 5X CA. I would like to see Samsung play this up more versus burying it in a spec list. Given Apple’s spat with Qualcomm and Apple’s history, Apple does not plan on leading in connectivity.

Anshel Sag benchmarked the Qualcomm Snapdragon 845  MDP reference device here on Upload VR, but keep in mind; this was not the Samsung Galaxy S9 or S9+ so your mileage may vary but from my past experience Samsung is one of the few OEMs that outperforms Qualcomm’s MDP Overall, the benchmarks lived up to Qualcomm’s forecasts, but we will have wait for official units. I still expect the A11X Bionic to win most CPU  benchmarks, expect the Snapdragon 845 to lead all other Android flagship processors from Huawei Technologies and MediaTek and destroy everyone on actual LTE modem speeds.

Samsung Electronics went big on memory and upgradable storage, too. The S9 comes with 4GB RAM, and the S9+ has 6GB RAM. Why does this matter? Have you ever been using a smartphone and you multitask to another program, come back, and when you come back to the original app, it has lost state and position? This is because the system has run out of memory and must shut down the prior app. This happens to me a lot on my Apple iPhone, and it drives me batty. More RAM speeds everything up as programs can stay in real memory without needing to hit the flash drive.

The S9 and S9+ also support up to 400GB of Micro SD storage. Yes, you can buy these today. Right here. OK, so you may not feel the need to have 400GB storage, but how about saving yourself boatloads of money if you wanted 256GB memory? Let’s take the Apple iPhone X as an example. The 64GB Apple iPhone X is $999 and the 256GB version is $1,149, an extra 192GB for $150, or $.79 per GB. With the S9 and S9+, you could buy a 200GB Micro SD memory card for $70, or $.35 per GB.  There you go, I just saved you $80. Listen, it is not just about price, but if you want to save a few bucks, this is the benefit of having an SD card.

Pricing, promotions, and availability

Preorders begin March 2 and will be available March 16 at pretty much every carrier and retailer who carries the S8 and S8+. Samsung will directly sell the 64GB unlocked Galaxy S9 (5.8") and S9+ (6.2") for $719.99 or $30 per month for 24 months the unlocked Galaxy S9+ is available for $839.99 or $35 per month for 24. I will update this with carrier pricing as available. As a comparison, Apple's iPhone X (5.8") starts at $999,  iPhone 8 Plus (5.5") at $799 and 4.7"  iPhone 8 at $699.

Verizon Communications pricing is as follows: The Galaxy S9 is $33.33 per month for 24 months ($799.99 retail price; 0% APR) and the Galaxy S9+ is $38.74 per month for 24 months ($929.99 retail price; 0% APR). You can find details here. AT&T Next pricing is as follows: Galaxy S9 for $26.34 or the Samsung Galaxy S9+ for $30.50 over 30 months. You can find details here.

As we have come to expect from Samsung, a consumer who preorders will get some benefits as well. While it isn't a free VR headset or memory stick, Samsung will give preorderers up to $350 with "qualifying" trade-in. Details are here, and qualifying phones are what you would expect:

Samsung Galaxy Note5, GS5, GS6, GS6 Edge, GS6 Edge+, GS7, GS7 Edge and GS7 Active

Apple iPhone SE, iPhone 5 and above

LG G5, LG G6, and LG V20

Google Pixel and Pixel XL.

Wrapping up

With smartphone market growth flat to down, we should expect similar behavior from every flat to declining market- consolidation, share shift, specialization and a focus on marketing. It is becoming a two-horse market share race in the premium phone space $499 and above with Samsung and Apple and neither company is letting up in driving innovation.

The S9 and S9+ cameras look incredible, especially the S9+, a melting pot of all the desired features (dual camera-dual OIS, super low light) I always wanted plus a few features like Super Slow-mo Samsung will make people want. Samsung’s giant OLED Infinity Displays are incredible, highly rated, and looking forward to the Display Mate shootout. If displays are your thing, you must consider the S9 and S9+. The audio subsystem has been jacked up, too, and provide louder, stereo, SKG-tuned, and Dolby Atmos 360 capabilities.

The Galaxy S9 Enterprise Edition and new DeX Pad just give me more reasons to recommend Samsung to enterprises. No other smartphone vendor combines the security, breadth of product line, breadth of extensible use cases with VR and DeX, and tools, like Samsung.

Finally, the S9 and S9+ “Galaxy Foundation” adds that base layer that makes everything above possible. The Qualcomm Snapdragon 845 with the X20 modem brings the highest-performance Android processor and graphics and the industry’s highest performance 1.2Gbps LTE modem, twice the max modem performance of the Apple iPhone X.

With the S9 and S9+, Samsung resets the bar for a line of premium smartphones.

CES 2018: прямые трансляции пресс-конференций главных участников

IFA 2017: Samsung представил TIZEN-продукты нового поколения (livestream)

Техногигант Samsung Electronics сегодня провёл большую пресс-конференцию в берлинском зале Tempodrom в преддверии открытия выставки IFA 2017.
Наряду с новыми моделями QLED-телевизоров, мониторов и различной бытовой техники были представлены 3 новых устройства: смарт-часы Gear Sport, фитнес-трэкер Gear Fit2 Pro и беспроводные наушники IconX 2018.
Новые TIZEN-гаджеты семейства Gear могут быть полезны в самых разных сферах деятельности: от надёжного мониторинга занятий фитнесом до контроля питания и сна.
В рамках обновления портфолио Samsung добавил новые возможности своим носимым устройствам Gear Sport и Gear Fit2 Pro:

* Водостойкость и функция мониторинга плавания. Это идеальные компаньоны для любителей и профессионалов водных видов спорта, - от скоростного заплыва до игры в водное поло. Устройства обладают водонепроницаемостью до 5 АТМ (сертификация согласно MIL-STD-810G). Новое приложение Speedo On обеспечит возможность с помощью Gear Sport и Gear Fit2 Pro отслеживать ключевые показатели, включая количество заплывов, время заплыва, тип гребка и многое другое.
* Мониторинг частоты сердечных сокращений: устройства обеспечивают расширенный мониторинг сердечного ритма с повышенной точностью в режиме реального времени (будь то лёгкий сон или энергичный велосипедный заезд).
* Премиум-партнёрство: повседневная активность дополнена партнёрскими соглашениями с компаниями Under Armor и Spotify. Оба устройства обеспечивают доступ к фитнес-приложениям Under Armor, включая Under Armor Record, MyFitnessPal, MapMyRun и Endomondo 2. Они предназначены для мониторинга физической активности, питания, сна и фитнеса — эти программные помощники предоставляют пользователям целостную картину состояния их здоровья и физической формы. Офлайн-режим Spotify позволяет слушать любимую музыку онлайн, офлайн или даже без смартфона, чтобы можно было наслаждаться любимыми мелодиями независимо от местоположения.
* Автоматическое определение активности: функция автоматического определения активности позволяет распознавать такие категории как ходьба, бег, велоспорт и динамичная деятельность — от танцев до баскетбола.
* Персонализированная мотивация. Вы можете разработать свой собственный план оздоровления с учётом индивидуальных целей и ограничений.

Gear Sport

Gear Sport — стильное устройство с круглым 1,2-дюймовым Super AMOLED- дисплеем (360×360) и улучшенным пользовательским интерфейсом позволяет легко просматривать информацию даже находясь в движении. С помощью Gear Sport пользователи смогут проводить тренировки с целью укрепления здоровья и достижения хорошего самочувствия, а также получать рекомендации по питанию и физической активности, даже если устройство находится в автономном режиме.
Смарт-часы Gear Sport доступны в чёрном и синем цвете. Дисплей защищён от повреждений прочным стеклом Corning Gorilla Glass 3. В устройстве используется фирменный 2-ядерный процессор Exynos с тактовой частотой 1 ГГц, модуль ОЗУ на 768 Мб и флэш-накопитель на 4 Гб. Аппаратная начинка устройства также включают модули Bluetooth 4.2, Wi-Fi b/g/n, NFC, ресивер GPS/ГЛОНАСС/Beidou, акселерометр, гироскоп, барометр, датчик сердечного ритма, датчик внешней освещённости. Ёмкость батареи составляет 300 мА·ч, что позволяет устройству работать без зарядки в течение 4-х дней, при активированном режиме GPS — до 14 часов. Смарт-часы поддерживают беспроводную зарядку.
Часы работают под управлением ОС TIZEN 3.0, совместимы с гаджетами семейства Samsung Galaxy на Android 4.3 и выше, устройствами других брэндов на Android 4.4 и выше, а также с iPhone 7, 7 Plus, 6s, 6s Plus, SE, 5 на iOS 9.0 и выше. Вес Gear Sport без ремешка равен 50 г, ширина ремешка — 20 мм.

Gear Fit2 Pro

Фитнес-трэкер Gear Fit2 Pro в дополнение к новым возможностям мониторинга плавания и сердечного ритма обладает расширенным GPS-трекингом для отслеживания бега или езды на велосипеде с высокой точностью. Gear Fit2 Pro оснащён изогнутым 1,5-дюймовым сенсорным Super AMOLED-дисплеем с разрешением 216 × 432 точек (310 ppi), защищённым от царапин и повреждений стеклом Corning Gorilla Glass 3. Обновлённый эргономичный ремешок - легкий и удобный в использовании для всех видов деятельности.
Фитнес-трэкер Gear Fit2 Pro работает под управлением TIZEN, совместим с тем же перечнем устройств, что и Gear Sport. Его характеристики включают 2-ядерный процессор с тактовой частотой 1 ГГц, 512 Мбайт ОЗУ, флэш-накопитель ёмкостью 4 Гб, адаптеры беспроводной связи Bluetooth 4.2, Wi-Fi b/g/n, ресивер GPS/ГЛОНАСС/Beidou, акселерометр, гироскоп, барометр, датчик сердечного ритма. Ёмкость батареи равна 200 мА·ч.
Фитнес-трэкер Gear Fit2 Pro будет поставляться в корпусах красного и чёрного цветов. Реализация устройства начнётся 15 сентября по цене $200.

Gear IconX 2018

Обновлённые беспроводные наушники Gear IconX 2018, каждый из которых оснащён 4 Гб флэш-памяти и батареей ёмкостью 82 мА·ч, будут поставляться в чёрном, сером и розовом цвете. Ёмкость футляра-аккумулятора для зарядки составляет 340 мА·ч.
Gear IconX 2018 способны работать в автономном режиме до 7 часов, при подключении через Bluetooth-соединение — до 5 часов, в режиме разговора — до 4 часов.
Наушники также можно использовать с цифровым ассистентом Bixby. Простым нажатием и удержанием сенсорной панели наушника вы активируете Bixby и можете использовать голосовое управление воспроизведением музыки или телефоном.
Релиз новинок состоится в ближайшие 1,5 месяца. Ориентировочная цена смарт-часов Gear Sport прогнозируется на уровне 350 долларов США. Цена беспроводных наушников Gear IconX 2018 пока неизвестна.

Samsung Electronics Shapes Life’s New Normal at IFA 2017

With a focus on craftsmanship, clever connectivity and championing the impossible across its new products and services, Samsung sets out to shape life’s “new normal”

Samsung Electronics today used its presence at IFA 2017 in Berlin to showcase its latest consumer products and innovative technology that are helping make the impossible tomorrow’s ‘new normal’. During its press conference, held at Tempodrom in Berlin, Samsung highlighted its focus on the craftsmanship and connectivity of its products, along with partnerships that are enabling its technology to rapidly set new standards.
“Samsung’s innovation is inspired by consumers and designed to make an immediate difference,” said David Lowes, Chief Marketing Officer for Samsung Electronics Europe. “This innovation is based on craftsmanship, clever connectivity and championing the impossible. As technology increasingly plays a role in every part of our lives, we’re creating products and services that adapt to consumers and set the tone for what becomes their ‘new normal’.”

New Lifestyle Standards in Visual Display

Samsung continued to revolutionise the visual display industry at IFA 2017, with the release of a new 43-inch version of The Frame that was first unveiled earlier this year. Previously available in 55- and 65-inch sizes, the design-led TV experience is the ideal fit for the living room or other sized rooms in the home.
Samsung has partnered with leading galleries and museums such as the LUMAS, Saatchi Art, and Sedition to further enhance The Frame as an art-centric device within the home. Samsung also announced a new partnership with the Prado museum, as well as plans to acquire approximately 1,000 prominent art pieces that can be enjoyed in The Frame’s Art Store in near future. Users will be able to choose from an expanded selection of art, making the most of their TV even when it isn’t in operation.
In addition to the Art Store, the Samsung Collection of specially curated art pieces and the My Collection feature, which allows consumers to project their own personal images onto the screen, gives consumers even more options to visually customize their space, wherever they choose to place The Frame within the home.
Along with The Frame, Samsung presented plans to expand the QLED TV line-up to Europe, as it continues to grow its leadership within the premium TV market. The Q8F model, a flat version of the curved Q8C model, will be launched in Europe in 55 and 65-inch sizes. This model will be a part of the largest TV line up in Europe, which consists of 14 full QLED TVs, in curved and flat models, ranging from 49-inch to an ultra-large 88-inch.To further amplify its premium line of QLED TVs, Samsung has also entered into a partnership with Panasonic and 20th Century Fox to proliferate HDR 10+ technology. In the months to come, Samsung will continue to expand partnerships to include Hollywood studios, content providers, and game developers.
Samsung also introduced the world’s largest QLED gaming monitor – the CHG90, which measures 49-inches, with a 178-degree ultra-wide viewing angle. The CHG90 offers a full and immersive view of gaming action, expanding the visual capabilities of a gaming monitor without sacrificing speed.

The Craftsmanship for Meaningful Innovation in Appliances

Samsung’s new home appliances introduced at IFA 2017 are designed with a single aim in mind: to make a meaningful difference in people’s lives with brilliant innovations they come to rely on.
For example, the need to design around real-life problems was displayed with the launch of Samsung’s new washing machine with QuickDrive™ technology. Samsung’s QuickDrive™ technology cuts washing time by half and energy use by 20 percent*, offering consumers the time-saving solution, without compromising washing performance. Its unique Q-DrumTM consists of a large main drum and a plate in the back that rotates independently. Unlike conventional washers that move clothes repeatedly up and down over the course of the cycle, the QuickDrive™ moves clothes from top to bottom in the drum but with an added dimension. The plate in the back of the drum introduces a back and forth movement, making a dynamic action powered by double forces that quickly and gently remove dirt to deliver an intense and complete wash cycle.
Samsung introduced the innovative concept called AddWashTM at IFA in 2015, which allows users to add clothes to a washing machine during an active cycle. QuickDrive™ takes innovation one step further by offering a new level of convenience and performance. This is the type of technology that Samsung says will eventually become the “new normal” – technology we soon will be unable to live without.
In line with the key theme of Craftsmanship, Samsung also revealed the POWERstick PROTM cordless vacuum cleaner. Providing the ultimate cleaning solution, the POWERstick PROTM guarantees powerful cleaning performance, easy maintenance and a long-lasting battery. It features an industry-leading 150 watts of suction power and 40-minutes of battery time—twice as long as traditional batteries—with a battery lifespan of five years. It also boasts Flex Handle that folds up to 50 degrees, letting users clean hard-to-reach spaces, such as the below furniture, with less effort.
Samsung will also expand the voice capability of its Family Hub refrigerator to countries in Europe on a phased basis this year, starting with British English, German, French, and Italian. Family Hub will also be integrated with Samsung Connect, letting users control a wide variety of IoT-ready smart appliances regardless of their operating system.

Cleverly Connected for Life on the Move

The new normal for wearable technology isn’t just an activity tracker that counts your steps – it’s about enhanced connectivity to deliver an entire wellness manager and make our lives healthier. At IFA 2017, Samsung unveiled three new wearable devices.
The versatile smartwatch, the Gear Sport, takes on board the functionality that users want from a fitness gadget today. It is packed with features for people who see no boundary between their life and their wellness. It includes built-in GPS, run-pacing features and nutrition tracking.
With a focus on connectivity, the ever-growing connected ecosystem also brings about the need for more control. The Gear Sport can control the Samsung IoT-enabled devices, act as a remote control for a PowerPoint presentation or Samsung Gear VR, and pay for goods via Samsung Pay (NFC Only).
Samsung also launched the Gear Fit2 Pro – an advanced GPS fitness band. It features a curved 1.5” Super AMOLED display and is able to track various activities – whether on land or in the pool. For the new swimming capabilities, Samsung partnered with swimming expert Speedo to create Speedo On, the first Speedo wearable app that accurately tracks pool exercises. Everything from measuring the number of strokes or lap times, to tracking which stroke the user is doing is all possible on the 5ATM certified** Gear Sport and Gear Fit2 Pro with the Speedo app.
Daily activity can be supplemented with updated Under Armour and Spotify partnerships. Both devices provide access to Under Armour’s fitness apps including Under Armour Record™, MyFitnessPal®, MapMyRun® and Endomondo™ for activity, nutrition, sleep and fitness tracking functions – these apps provide users with a holistic picture of their health and fitness. The Gear IconX (2018) cord-free earbuds complete the line-up of wearable devices launched by Samsung at IFA 2017.

Leading the Standardization of IoT Technologies; Convergence with HARMAN

Samsung has been leading the standardization of global IoT technologies as a diamond member of the Open Connectivity Foundation (OCF). Samsung is the first in the industry to receive the OCF certification for its smart TVs, Family Hub refrigerators and air conditioners, and intends to expand the certification to all of its home appliances throughout the year.
The OCF certification will allow for open compatibility between the different products of member companies. In addition to Samsung, more than 390 companies have joined the OCF, with 20 billion IoT products to be synchronized with the OCF standard in three years.
Samsung’s ongoing partnership with HARMAN is also fortifying its big picture for the new normal. Following six months of partnership, Samsung is now the global leader in connected car technology, with more than 50 million cars on the road worldwide powered by HARMAN and Samsung technology.
The partnership is focused on creating audio and visual experiences that just a short while ago, would have been considered impossible. For example, Samsung’s new HDR LED screen for cinemas, measuring more than 10 meters or 34 feet across, delivers unrivalled picture quality and is brought to life by the audio technology of HARMAN Professional Solutions, together with Samsung AudioLab. The powerful combination of Samsung and HARMAN aims to reinvent both mobility and entertainment, taking the new and making it normal.
Samsung Electronics’ booth will be open at Level 2, City Cube Berlin from September 1 through 6 for IFA 2017.

*Tested on WW8800M compared with Samsung WW8500K. Saves 50% time on Cotton (40℃, half load) and eCotton cycle with washing performance within ±2%. Saves 20% energy on Cotton (40℃, half load) and Super Speed cycle (40℃, 5kg load), based on Intertek data.
**Gear Sport and Gear Fit2 Pro have ISO 22810:2010 certification for 5 ATM rating of 50 meters (165 feet) under specific conditions. This means that both devices are safe to wear while walking in the rain or showering, and may be used for shallow-water activities like swimming in a pool or ocean. However, the Gear Sport and Gear Fit2 Pro should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth.

Samsung обещает показать больше подключённых IoT-устройств на IFA 2017

В кратком пресс-релизе, опубликованном южнокорейским техногигантом на своём официальном новостном сайте, содержится загадочный намёк на анонс устройств, которые призваны "удовлетворить ваши повседневные нужды".
Всё это можно будет увидеть на презентации в рамках крупнейшей в Европе выставки IFA 2017, которая пройдёт в Берлине с 1 по 6 сентября.
Однако специальное мероприятие для прессы Samsung проведёт накануне официального старта IFA в зале Tempodrom, где уже традиционно в последние несколько лет анонсирует свои ключевые продукты на операционной системе TIZEN.
В этом году ожидается появление новых моделей смарт-часов и подключённой IoT-техники различного назначения. Южнокорейский техногигант будет вести прямую трансляцию на своих официальных интернет-ресурсах 30 августа (начало в 18:00 по среднеевропейскому времени).   

Tune in to Samsung’s IFA 2017 Press Conference Livestream

On August 30 at Berlin’s Tempodrom arena, Samsung Electronics will hold its IFA 2017 press conference to offer a sneak peek at its latest innovations, designed to cater to your new normal.
The invite-only event will showcase products designed to seamlessly integrate into everyday life and streamline more facets of our evolving, increasingly connected lifestyles.
The press conference will begin at 6 p.m. (CET). Those who will not be present for the big event will still be able to take a front-row seat by tuning in to the official livestream on Samsung Newsroom, where you’ll also find breaking news, articles and multimedia content from IFA 2017.